India's Ministry of Electronics and Information Technology (MeitY) has enacted significant amendments to the IT Rules, 2021, effective February 20, 2026, directly addressing deepfakes and AI-generated content. This guide explores the new mandatory labeling, verification, and drastically shortened content takedown periods (as low as 2-3 hours) for synthetic media. It examines the implications for intellectual property rights, intermediary liability, and the practical challenges highlighted by legal experts, offering a look into India's pioneering regulatory approach to AI content.